Brian Wiley

Brian has been guiding individuals and families toward financial confidence for more than two decades. After founding and successfully selling a full-service financial firm in California, he recognized that his true passion was not in managing a large operation but in working directly with people and helping them understand and take control of their financial future. That realization led him to Boise, Idaho in 2009, where he established Tree City Advisors with a clear vision: to provide advice free from product sales or conflicts of interest, always putting clients’ goals first.

For 23 years, Brian has built his career on education as much as advising. He has spent 22 of those years behind the microphone as the host of The Real Money Pros, a weekly radio program dedicated to teaching listeners how to navigate their finances with confidence. Whether it is sharing insights on wealth-building, bringing in experts from the Treasure Valley, or addressing the pitfalls of an often predatory industry, Brian’s focus has always been empowering people to define and achieve their own version of success.